The Indian market is as diverse and vast as the country itself. The total market is compiled of a complex set of smaller markets, who each require a different approach depending on the business sectors and target customers.

The Manufacturers either from outside the country (international manufacturers) or within that have successfully entered the Indian market, stress the importance of devoting significant resources to identify a suitable partner. The Indian market is complex, and personal networks and connections are very important. Local partners can provide local networks and connections that are hard to access for anyone entering a newer market.

ETM will be your able partner who, with its vast reach of registered Distributors, Retailers and Feet-on-Street can promote, market and place your product to your identified customer segment.

It will be our relationship with our channel and the online B2B platform of ETM that will ensure that goods are in stock on time and the end users are satisfied with the services.

We welcome you to "Register" with us to reap the benefits of ETM. You can just focus on Manufacturing, post that we will take care of your product's sale and last mile marketing

The Indian market is as diverse and vast as the country itself. The total market is compiled of a complex set of smaller markets, who each require a different approach depending on the business sectors and target customers.

The time tested FMCG Distribution model is seeing massive disruption, and this is likely to continue

On the demand side, a lot of new retail channels are emerging that are disrupting “Where” and “How” shoppers are shopping. We have seen the growth of modern trade in the last decade, e-comm/online retail in the last 5 years, and now hyperlocal delivery models like “Click & Collect”, etc. As shoppers move to an “Omni” mode of shopping, expecting the products to be present “when” and “where” they shop, FMCG companies will need to adapt their distribution models to enable this.

On the supply side, factors like changing aspirations of distributors, changing role of modern trade as a distributor, increasing complexity of FMCG business due to increasing categories and skills, increasing competition for shelf space in General Trade, rise of private labels, and the rise of new distribution “aggregators”, are impacting the traditional distribution model.

ETM will present a one-stop-solution for General Trade/Kiranas, by not only providing the entire basket of products, but also enabling them through sales training, technology (they provide them with Apps and Tablets to order online every day, doing away with the need for sales people), credit terms and financing options, and even investment to improve in-store merchandising and look & feel of the store. This is likely to make the day-to-day lives of the Kirana owners much simpler, as they can focus their time on selling, rather than having to deal with hundreds of salespeople for orders, payments, new product listings, inventory management.

To add to your earnings, we are including the daily service requirements for which the customers in the locality has to hop to different shops or collection centres, be it bill payment or Recharge and even Banking. Make your shop an ATM with our offerings. What more do you want? We at ETM will fulfill all our desire